Selected Projects
Check out some of the CACHE lab’s past and current projects.
Contextualizing Cervical Cancer Screening & Human Papillomavirus (HPV) Vaccine Information and Corresponding Risk Perceptions from YouTube
This project aims to developing a multi-modal machine-learning model to analyze HPV/Cervical Cancer-related video content on YouTube to better understand vaccine hesitancy among minoritized groups within the United States.
Funding: Texas A&M Institute of Data Science (PI: Chiang)
Hashtag HPV: Engaging Parents Through Social Media to Increase HPV Vaccination
This project aims to develop and test a population-level social media intervention to increase HPV vaccine uptake through a narrative-focused strategy, designed to communicate evidence and information about the HPV vaccine to parents who use social media as a health information source.
Funding: NIH/National Cancer Institute R01CA229324-01 (PI: Massey)
- Massey PM, Chiang SC, Rose M, Murray RM, Rockett M, Klassen AC, Manganello JA, Leader AE. Development of Personas to Communicate Narrative-Based Information about the HPV Vaccine on Twitter. Frontiers in Digital Health. 2021;3:92. doi: 10.3389/fdgth.2021.682639
- Massey PM, Togo E, Chiang SC, Klassen AC, Rose M, Manganello JA, Leader AE. Identifying HPV vaccine narrative communication needs among parents on social media. Preventive Medicine Reports. 2021;23:101488. doi: 10.1016/j.pmedr.2021.101488
- Chiang SC, Togo E, Klassen AC, Quick H, Leader A, Manganello JA, Massey PM. Using national immunization survey data to examine parental factors associated with HPV vaccination delay in adolescents: Implications for health communication. Oral presentation at: American Public Health Association (APHA) Annual Meeting; October 24-28, 2020; Virtual.
Toward A Better Understanding of Social Media Engagement in Influencing Health Behaviors
This dissertation project aims to 1) summarize engagement are being operationalized in behavioral medicine/health communication literature, and 2) examine factors that may influence different types of engagement on social media and their subsequent effects on behavioral attitude .
Funding: Center for Public Health and Technology (PI: Chiang)
Quit4Baby – Developing and Scaling an Interactive Text Messaging Tool to Help Pregnant Smokers
This project aims to develop a commercially viable smoking cessation texting program for pregnant smokers enrolled in Text4Baby.
Funding: NIH/National Institute on Drug Abuse R44DA035017-01 (MPI: Abroms/Johnson)
- Abroms LC, Johnson PR, Leavitt LE, Cleary SD, Bushar J, Brandon TH, Chiang SC. A Randomized Trial of a Text-Messaging Program to Promote Smoking Cessation in Pregnant Women. Am J Prev Med. 2017;53(6):781-790. doi:10.1016/j.amepre.2017.08.002.
- Abroms LC, Chiang SC, Macherelli L, Leavitt L, Montgomery M. Assessing the National Cancer Institute’s SmokefreeMOM Text-Messaging Program for Pregnant Smokers: Pilot Randomized Trial. J Med Internet Res. 2017;19(10):e333. doi:10.2196/jmir.8411.